Student Research Celebrated at Scranton


Senior marketing major Sara Dellecave of Scranton was surprised when her research of Fortune 500 companies in 38 industry groups showed only 49 percent used social media links on their corporate websites. She also found only 52 percent used facebook and 60 percent used twitter.
Dellecave
was among more than 50 students who participated in the University’s 11th
Annual Celebration of Student Scholars. Students displayed their work in poster
presentations, as well as through oral presentations. Student work presented at
the event, held in the DeNaples Center on May 3, included thesis research,
studies conducted as part of the Faculty/Student Research Program (FSRP),
results from a President’s Fellowship for Summer Research, and other projects
carried out as independent study.
Dellecave
worked with Satya Chattopadhyay, Ph.D., associate professor of marketing, for
her research project, entitled “Use of Social Media in Marketing Efforts in
Fortune 500 Companies.”
Also
displayed at the event was an observational study of student eating habits
based on gender. Sophomore health administration and human resources majors
James Ranslow of Pepperell, Mass., and Oliver Strickland of Scranton and health
administration and human resources faculty member Marybeth McDonough found that
female students were far more likely to choose salads and fruit with their
meals than males.
Other
research presentations included “Bath Salts: Proposed Mechanism and Potential
Treatments” by senior neuroscience major Cristina Rivera of Lansdale and George
Gomez, Ph.D., associate professor of biology; “Comparative Study: Energy Costs
of Walking in Overweight vs. Normal Weight College-Aged Individuals” by senior
exercise science major Sinead Farrelly of River Ridge, N.J., and Ronald
Deitrick, Ph.D., associate professor of exercise science and sport; and
“Effects of anthropogenic carbon dioxide on the sea anemone Aiptasia pillid” by
senior biology and philosophy double major Danielle Torres of Mountain Top and
Janice Voltzow, Ph.D., professor and chair of the Biology Department; among
others.
The
Annual Celebration of Student Scholars is hosted by the Office of Research and
Sponsored Programs, which assists faculty members in securing external and
internal funding for research activities, provides workshops related to scholarly
enterprises, and helps to develop and implement policies related to research at
The University of Scranton.
In addition, the Weinberg Memorial
Library is currently hosting its annual Faculty Scholarship Exhibit through
Friday, May 27, in the fifth-floor Heritage Room.




