Before contacting our office to place an ad please take a moment to consider these basic questions:

What are you advertising?

• For example, is it an event, such as an open house or an upcoming performance, or is it more generic, such as the overall benefits of your program?
• With that in mind – what are the key elements of the message you want to convey in your advertisement?

Why are you advertising?

• For example is it to drive attendance to an event, to enroll students, or to build the image of your program or department?
• The answer to this question will determine the call to action we need to include in the ad.

Who is the audience for your ad?

• Prospective students, faculty at other institutions, alumni, etc.
• This will help to focus the message.

Where should you advertise?  

• What publications or other media reach your audience?

How much money do you want to spend?

• Knowing your budget limitations will help us to determine how many publications we can consider, size of ad, frequency, etc.

How will you measure the results?

• Inquiries from an online form, attendance at an event, calls to a designated number?
• What will you consider success?