Academics
Contact Us:
Dr. Delia Sumrall, Chair
Department of Management & Marketing
Kania School of Management
Kania School of Management
Brennan Hall Suite 343
Scranton, PA 18510-4699
Phone: 570.941.7512
Phone: 570.941.7512
Fax: 570-941-4826
Related Links
Welcome To
Management and Marketing Department
Marketing
- Marketing is all about creating, communicating, delivering and exchanging value
- The philosophy of marketing focuses on anticipating and satisfying customer needs and wants
- Sustainable marketing involves innovation and considers the long-term impact of all decisions on people, planet and profit
- Creating a marketing strategy includes activities such as marketing research, consumer behavior, planning, product development, branding, packaging, communication, distribution and logistics, etc.
Management
- Sustainable Strategic Management involves a long term approach to achieving org goals and creating a competitive advantage by employing initiatives, products, and processes that focus on people, planet and profit
- Management in the 21st century emphasizes responsibility, sustainability and justice
- Finding the "sweet spot" that meets the goals of the enterprise as well as the goals of stakeholders
- Triple bottom line decision: consideration of the impact of all decisions on people, planet and profit
Business Administration
- Flexibility for students pursuing general business studies
- Electives are selected from any area within the Kania School of Management
